Sagar Marketing is a trusted name in the wholesale distribution of kitchen accessories and cutlery, established in the heart of Kerala at Kottakkal — the land of Ayurveda.
Our journey began with a simple mission: to bridge the gap between reputable manufacturers and businesses in need of quality kitchenware. Today, we proudly serve a wide network of clients — from retailers and hospitality brands to institutional buyers — with an unwavering commitment to excellence.
What sets us apart is our deep understanding of the market and our dedication to lasting partnerships. We carefully curate our product range, collaborating only with companies that share our passion for quality and innovation. This ensures that every item we deliver upholds the highest standards of durability, design, and performance. Our strong distribution network covers all of Kerala, proving our capability to meet your needs on time, every time.
At Sagar Marketing, success is built on integrity, reliability, and customer-first service. We are more than distributors — we are partners in your growth. Our team is passionate about the products we represent and always ready to provide expert guidance to help you make the right choices for your business. From the bustling markets of Kochi to the tranquil backwaters of Alappuzha, our reach extends across Kerala, bringing the finest kitchenware right to your doorstep.
Join the Sagar Marketing family and experience how quality products and dedicated service can make all the difference.
Sagar Marketing was brought to life by Ummatt Hamza, whose vision and determination laid the foundation for our journey in 1988. What began as a small supply company under his leadership has today grown into a trusted name across Kerala. With his entrepreneurial spirit and commitment to quality, Mr. Hamza expanded the business beyond its humble beginnings, establishing ten more sister concerns and bringing them all together under the UH Group of Companies. His forward-thinking approach, focus on long-term relationships, and relentless pursuit of excellence continue to inspire the values we uphold today.
Sagar Marketing was founded in 1988 with a vision to bring high-quality kitchen essentials to retailers across Kerala. What began as a small firm has grown steadily over the last 37 years, shaping us into one of the most trusted names in the industry.
Over the decades, we have built a strong reputation for:
📦 Reliable supply that retailers can depend on
🍳 A wide variety of products catering to every kitchen need
🤝 Trusted partnerships with top brands in the market
Today, Sagar Marketing has expanded its presence across all of Kerala, supported by a growing network of retailers and customers. Alongside our core business, we are proud to have established 10 sister concerns, further strengthening our reach and capabilities.
From a humble beginning to a statewide presence, our journey reflects our commitment to quality, trust, and long-term relationships.
Bringing durable and affordable kitchenware to every home in Kerala.
Our mission is to deliver durable, high-quality, and affordable kitchenware to every corner of Kerala, ensuring that every household—whether in bustling cities or remote villages—has access to reliable products that make everyday cooking easier and more enjoyable. We combine strength, functionality, and value so families can depend on our kitchenware for years to come.
To be Kerala’s most trusted name in kitchenware distribution.
Our vision is to become Kerala’s most trusted name in kitchenware distribution, recognized for the quality and reliability of our products and the integrity and service we bring to every customer relationship. We aim to set an industry benchmark by delivering value and building long-lasting partnerships across the state.
Integrity. Reliability. Customer Focus.
At the heart of our journey are the values that guide everything we do. We act with integrity—being honest and transparent in all our dealings. We stand for reliability—offering products and services customers can consistently depend on. Above all, we are customer-focused, listening to needs and delivering solutions that make cooking easier and more joyful.
Behind every success story at Sagar Marketing stands a dedicated team of professionals who drive our growth and uphold our values. Our team is a blend of experienced leaders, skilled managers, and energetic young talents who work together with one shared goal — to deliver quality, trust, and reliability to our partners and customers.
From supply chain experts ensuring timely deliveries to sales and support staff building lasting customer relationships, every member of our team plays a vital role in keeping our promise of excellence. Guided by strong leadership and a spirit of collaboration, our people are the true strength of our organization.
Together, we don’t just run a business — we nurture partnerships, innovate solutions, and build a future of continued success under the UH Group of Companies.
Over the past 37 years, Sagar Marketing has grown from a humble beginning into one of the most trusted names in Kerala’s kitchenware and household essentials industry. Our achievements reflect not just business growth, but also the trust and loyalty we have earned from retailers, partners, and customers across the state.
From building a strong distribution network that covers every corner of Kerala, to diversifying our product portfolio with top national and international brands, each milestone has strengthened our position in the market. Establishing 10 sister concerns alongside Sagar Marketing under the UH Group of Companies stands as a testament to our vision, resilience, and commitment to excellence.
Our greatest achievement, however, lies in the long-term relationships we have nurtured — with customers who rely on us, partners who trust us, and a team that believes in our journey of growth and innovation.
“We have thousands of square meters of space in our godowns and warehouses, and we always maintain sufficient stock to keep these storage areas fully utilized.”
🛣️ Route:
Kannur
Kasargode
📞 Contact:
9895081704
8589005366
🛣️ Route:
Wayanad
Palakkad
Eranamkulam
📞 Contact:
9388483068
🛣️ Route:
Calicut
Malappuram
📞 Contact:
9388825418
🛣️ Route:
Calicut
Thrissure
📞 Contact:
8589817744
🛣️ Route:
Calicut
Malappuram
📞 Contact:
9349646427
🛣️ Route:
Palakkad
📞 Contact:
9387339115
9349646427
🛣️ Route:
Eranamkulam
📞 Contact:
9388179690
🛣️ Route:
Idukki
Kottayam
Alappuzha
Pathanamthitta
📞 Contact:
9567697727
🛣️ Route:
Kollam
Thiruvananthapuram
📞 Contact:
99605747489
Our growth over the years has been strengthened by the support of our sister concerns, each contributing its own expertise and strength to our shared vision. Together, these businesses form a trusted network that reflects our values of integrity, reliability, and customer focus.
From specialized product lines to dedicated services, our sister concerns allow us to diversify our reach while maintaining the same commitment to quality and customer satisfaction. They are not just business extensions, but true partners in our journey—working hand in hand to bring value to customers and communities across Kerala.
At Sagar Marketing, we proudly collaborate with trusted brands and partners who share our commitment to quality and innovation. Each partnership reflects our dedication to delivering reliable products and long-lasting value to our customers.
